Asda Mobile mobile network: coverage, customer service and complaints
Last updated: 22 October 2026
Asda Mobile is run by the supermarket Asda and uses Vodafone's network.
Asda Mobile at a glance
- Type: Virtual network using Vodafone
- Owned by: Asda
- What it sells: 30-day SIM only bundles and pay-as-you-go.
Asda Mobile includes Asda Rewards cashback on some plans.
Asda Mobile coverage
Asda Mobile doesn't own masts — it uses Vodafone's network. Wherever Vodafone has signal, Asda Mobile customers should too. Coverage varies street by street and indoors, so check your home and work postcodes on Ofcom's coverage checker before you buy.
Customer feedback: official complaint figures
Ofcom only publishes complaint figures for providers with more than 1.5% of the pay-monthly mobile market, and Asda Mobile is not currently listed. That says nothing good or bad about its service — it simply means the official figures don't cover it. Read reviews from CompareDirect members or check independent review sites before you switch.
Contact Asda Mobile customer service
- Customer service: 0808 006 2732
- Help: mobile.asda.com/help
These are the contact routes Asda Mobile publishes. Numbers starting 03 cost the same as a normal landline call and are usually included in phone plan minutes; 0800 and 0808 numbers are free. Check Asda Mobile's website for opening hours.
Complaining about Asda Mobile
Complain to Asda Mobile first. If it isn't resolved after eight weeks, or you get a 'deadlock letter', you can take it free of charge to the independent ombudsman scheme Asda Mobile belongs to. Ofcom explains the process on its how to complain page.